| 1 |
绪论和小组划分 |
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| 2 |
商业计划书 I |
Sahlman, William A. "Some Thoughts on Business Plans." Boston, MA: Harvard Business School, 1996. Case No. 9-897-101.
Rich, Stanley R., and David E. Gumpert. "How to Write a Winning Business Plan." Harvard Business Review (May 1985): 85314.
Derby, Jack. "Writing the Winning Business Plan." Derby Management, 2001. Powerpoint presentation. |
| 3 |
智力爆发 |
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| 4 |
财务分析 I |
Merrill Lynch, and Pierce, Fenner & Smith Inc. How to Read a Financial Report. 5th edition. Philadelphia, PA: Merrill Lynch, 1984, pp. 1-48. |
| 5 |
财务分析 II |
Simons, Robert L., and Antonio Davila. "Preparing and Using the Statement of Cash Flows." Boston, MA: Harvard Business School, 1996. Case No. 9-196-108. |
| 6 |
财务分析 III |
Bruns Jr., William J. "Introduction to Financial Ratios and Financial Statement Analysis." Boston, MA: Harvard Business School, 2004. Case No. 9-193-029. |
| 7 |
动态成本核算 |
Cooper, Robin, and Karen H. Wruck. "Siemens Electric Motor Works (A): Process-Oriented Costing." Boston, MA: Harvard Business School, 1993, pp. 98-105. Case No. 9-189-089.
Kaplan, Robert S. "Introduction to Activity-Based Costing." Boston, MA: Harvard Business School, 2001. Case No. 9-197-076. |
| 8 |
语义学 (高级车辆设计) |
Hayakawa, Samuel Ichiyē, and Alan R. Hayakawa. Language in Thought and Action. 5th edition. San Diego, CA: Harcourt Brace Jovanovich, 1990, pp. 22-32, 42-47, 82-95, 112-133. ISBN: 0156482401. |
| 9 |
销售 (高级车辆设计) |
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| 10 |
比率分析 I |
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| 11 |
比率分析 II |
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| 12 |
商业计划书 II |
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| 13 |
项目进度报告(商业计划书的) |
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| 14 |
研发管理 |
Wheelwright, Steven C., and Kim B. Clark. "Concept of a Development Strategy." In Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality. New York, NY: Free Press, 1992, pp. 28-56. ISBN: 0029055156. |
| 15 |
测验复习 |
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测验 |
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| 16 |
技术选择 |
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| 17 |
总质量管理 |
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| 18 |
Pilkington浮法玻璃 |
Clark, Kim B. "Pilkington Float Glass - 1955." Boston, MA: Harvard Business School, 1994. Case No. 9-695-024.
Wierzynski, G.H. "The Eccentric Lords of Float Glass." Fortune 78, no. 1 (1968): 1-3. |
| 19 |
Ford 和 GM 合伙 |
Badaracco Jr., Joseph L. "General Motors' Asian Alliances." Boston, MA: Harvard Business School, 1988. Case No. 9-388-094. |
| 20 |
道德规范 |
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| 21 |
成功的因素 |
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| 22 |
法律问题：所有者 |
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| 23 |
期末项目汇报 |
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| 24 |
总质量管理(TQM)- 高级车辆设计 |
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