下列网站是案例讨论的相关资源，也可仅仅作为有趣的浏览对象。该列表也包括了营销及其各种不同功能的专业组织的相关链接。Hauser教授也列出了他近期发表的一些作品。

介绍与定位

American Marketing Association

INFORMS Society of Marketing Science

Marketing Science Institute

Academy of Marketing Science

Marketing Virtual Library

Barco

Barco

Sony

Calyx and Corolla

Calyx and Corolla

1-800-Flowers

FTD

产品设计

Product Development Management Association

西南航空

Southwest Airlines

Brita

Brita

Procter and Gamble

PUR Water Filters

消费者

Association of Consumer Research

Marketing Research Professionals

Virtual Customer Website (with demos)

Voice of the Customer

On-line Focus Groups

Intuit

Intuit

Tivo

Tivo

广告

Advertising Research Foundation

Data on Television Advertising

Library of 700,000 Advertisements

Swatch

Swatch

BMW 影片

BMW Films

BMW

Scion (Toyota)

定价

Pricing Professionals

Tweeter等

Tweeter

Best Buy

Circuit City

社论, "Lechmere: Joining the Ghosts of Retailers Past," Boston Business Journal, 8 August 1997. 可从 Boston Business Journal 网站获得 (免费注册即可浏览)。

渠道

Channels Professionals

Aravind

Aravind