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讲座编号 |
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题目 |
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关键内容 |
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1 |
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绪论 |
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2 |
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案例：波士顿酒业，波士顿啤酒公司，讲述故事 |
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挑选项目小组 |
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3 |
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嘉宾讲座：
Robert Klein, AMS |
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挑选题目并准备讨论 |
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4 |
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访谈，顾客行为 |
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挑选题目并准备讨论(续) |
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5 |
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嘉宾讲座：
Jim Ferry, B.I.G. |
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实施访谈 |
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6 |
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焦点小组：波士顿反毒品， 市场营销一个总统 |
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实施访谈 (续) |
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7 |
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嘉宾讲座： Christina Hepner
Brodie |
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完成访谈，整理访谈资料 |
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8 |
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观察法 |
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完成访谈，整理访谈资料(续) |
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9 |
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“分离“练习 |
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确认和分离 |
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10 |
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形成概念 |
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确认和分离 (续) |
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11 |
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顾客关于定价的意见 |
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创造一个相关图表 |
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12 |
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陈述 |
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